The platform is rolling out a new feature that allows them to lessen the amount of artificial intelligence-produced media appearing in their timelines. This move comes as the company revealed that it presently contains in excess of 1 thousand million AI videos.
Testing and Rollout
This change is in a pilot phase over the following weeks before a global rollout. This development comes amid a surge in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
Studies have shown that almost 10% of the most rapidly expanding channels on a popular video site only show clips produced artificially. A considerable share of this content is deemed “AI slop”, a label for poor-quality, mass-produced content that is typically illogical or surreal.
Based on user feedback that numerous viewers appreciate content created using AI tools, ranging from computer-generated images to science explainers, and we aim to provide users the ability to increase or decrease of that, based on their own choices,” commented a company executive.
AI on the Platform
The service announced that there are currently 1.3 billion videos on its network identified as AI-generated. Overall, over 100 mn videos are added to the platform each day, making AI-generated material a limited portion of its overall inventory.
Customizing Your Feed
Members will be able to limit or boost the amount of AI content they view by accessing the topic control setting in the platform and choosing the AI content topic. Further subjects that currently be controlled under the filter cover politics, style, cosmetics, and dance.
AI Disclosure Rules
TikTok’s rules require users to label lifelike artificially created content, and it prohibits harmful fake videos of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
Furthermore, the app will henceforth attach an AI-generated tag to content produced via its built-in AI features, or flagged by an cross-platform project for identifying artificial media. This measure is intended to deter users from attempting to circumvent the disclosure requirement.
Educational Initiatives
The platform is additionally establishing a $2m AI literacy fund for experts and institutions to produce educational content about ethical AI use. This initiative will support non-profit groups specializing in training programming and robotics.
Platform Protection
The video-sharing app has supported its moderation strategy, following debate over plans to lay off hundreds of review team members in the UK. The company is expected to eliminate 439 jobs in its content moderation team in London, with labor groups and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead clarified that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most harmful content before it has to be seen by staff. The company stated a notable drop in shocking and graphic content reviewed by content reviewers over the previous year due to intervention by its AI tools.
“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is really helping us process content quickly.”
